My name is Ameer, currently the designer of Sigma. I’ve been in love with design since i was a kid. It was just my thing. To make things work better and look more beautiful. Of course as a design enthusiast, i was always inspired by how Apple kept pushing the boundaries further and further where every product was a design statement.

Over the year’s Apple has revolutionized the industry over and over. In terms of UI’s they did it multiple times with Lisa (Personal computing), iPhone (Mobile Computing), Lately Vision pro (Spatial computing) and so many other iterations in between. I think we can agree that the Introduction of iOS 7 set the path for GUI’s for the past decade, But i think it’s about time.

UI’s are suppose to make things work better as well as looking more beautiful.

I love this quote by Steve Jobs:

Design is not just what it looks like and feels like. Design is how it works.

I think that’s the point that a lot of designers might be missing that the ultimate goal is actually solving a problem. While aesthetics play an important role on the experience they’re certainly not the whole story. So the question is what’s the key to this next visual language to take advantage of new opportunities including a whole new spatial computing era.

Connecting the Dots

If you pay deep attention you can see that Apple has been making some changes here and there through out their UIs. While every platform has its limitations and advantages, new design principles should work throughout Apple’s ecosystem seamlessly. Inspired by the new platform Vision Pro, are are interesting changes happening to IOS as well and i think that’s where it’s going.